Direct mail is a tried-and-true marketing strategy that involves sending promotional material directly to a select list based on any number of demographic variables.

Whether you formulate the list yourself or purchase a list from a directory, there is virtually no limit to what you can send via direct mail. Popular options include postcards and personalized brochures, but you could also send branded gifts, swag boxes, and even food and drink items.

Every Door Direct Mail, or EDDM, on the other hand, is a service provided by the United States Postal Service that targets every household in a selected area. Retailers and local service businesses, neighborhood groups, and political campaigns frequently make good use of EDDM, saturating a market with their message.

While less expensive per unit than traditional direct mail, there are stricter requirements about the size, shape, and quantity of items that may be sent. Brand Stratos has a line of printed products that meet the current USPS specifications for EDDM.

Our direct mail and EDDM product offerings are vast, with a lot of options and variables. That’s why we don’t list them all here.

Whether you’ve got a clear vision and are merely pricing out paper weights, or are still trying to determine what kind of mailer to create, we can help you find the answer.

The experienced marketing professionals at Brand Stratos are here to help!

Get in touch and we’ll help you determine whether direct mail or EDDM is right for you.