The Hottest Trend in Custom Business Cards

Your business card is one of your strongest advertisements. At least it should be.

You should feel confident showing off and handing out your business card to anyone who might need your product or service. Receiving a positive reaction about the effect your business card has is a sure sign it’s doing its job. However, if you’re not getting the kind of responses you’d like, you may need to revisit your strategy. 

Square One

In order to be effective, your business card must do two things: have an immediate impact and be impossible to ignore. Why is this so important? Because 88% of business cards are thrown away in less than one week. In fact, 63% of the people who accept your business card have no need for the product or service you provide. Sad, but true. 

So how do you compete with that?

Do More Than Stand Out, Be Remembered

Do something completely different from what most of your competitors are doing, not all. Square business cards are one way to do that. They’re unusual and they’re great conversation starters. Plus, they’re exactly what you need to supercharge your sales team. 

Imagine how great it’ll feel when a past client shows you a card she’s kept in her purse for the last six months all because she loved the size and shape so much? Or when a new prospect chooses to buy from you based mainly on the design of your business card alone! Imagine friends and family showering you with compliments and asking you where to go to make theirs just as memorable! 

How could you resist? Better yet, why would you want to? 

Dare to be Square

Square is in. Embrace it. 

Design your business cards with: 

Think about it. When you open your mailbox and see a colorful envelope or an odd-shaped piece of junk mail, you look at it, right? Same goes for your business card. Make it useful, distinct or collectible and people will likely keep it, even if it doesn’t fit in a standard card holder. 

Invest in business cards that compel. Excite. Engage. Step outside the rectangle and dare to be square with business cards that make a bold statement. 

To learn more about the history of business cards and how they relate to your profits, check out this revealing infographic. We think you’ll agree that business cards are an essential part of your overall marketing strategy. 

To start creating your business cards today, our selection of square business cards is a great place to begin. You can also call for a free quote. 

Sources: 

http://thedesigninspiration.com/infographics/business-cards-stats.html

http://www.statisticbrain.com/business-card-statistics/

http://www.cmo.com/articles/2012/4/2/who-uses-business-cards-anymore.html